After the excitement of travel fades, the memories remain. How a place makes us feel is paramount. HOK’s hospitality designers understand the power of this emotional connection. No matter the project—new construction, renovation or adaptive reuse—we focus on creating experiences that exceed guests’ expectations. From the first sight of the hotel upon arrival through the journey to the most intimate of spaces, no detail is too small when shaping the memories that will be shared with friends and recalled when planning a return trip.