Jeff Lancaster
Creative Director, Experience Design
Experience Design
We help people connect with built environments through thoughtful branding, engaging experience design and intuitive wayfinding.
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HOK’s Experience Design group starts with a clear vision. We align audience, purpose and place to shape environments that connect people to the spaces around them. Our work focuses on experiential design, wayfinding signage and branded environments that make navigation intuitive and every interaction more meaningful. By collaborating closely with our clients and project teams, we design experiences that reflect identity, improve usability and leave a lasting impression.
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Jeff LancasterCreative Director, Experience Design
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Leadership
Research + Publications
By Jeff Lancaster, Emily Payne, Peter Sloan
By Carlos de la Barrera and Nuno Guerreiro