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HOK Experience Design: Wayfinding Primer

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HOK Experience Design: Wayfinding Primer

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This primer by HOK's Experience Design group introduces building owners and managers to effective strategies for creating a successful wayfinding system. It's also a valuable resource for other design professionals, students or anyone curious about how experiential graphic design can express identities and establish a sense of place.

Wayfinding is an essential part of our lives. It plays a huge role in how people experience a building or campus and how likely they are to come back.

When designers have the opportunity to integrate wayfinding from the beginning of a project, they can ensure that the signage and architectural elements truly work together. This provides a more intuitive, compelling experience for all who use the space.

This publication describes the art and science involved with creating exceptional wayfinding experiences that integrate the three Cs: connectivity, continuity and consistency. It’s supplemented with a designer’s toolkit as well as real-life case studies for an airport terminal, research building, university campus, stadium, healthcare facility and a convention center.

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