Kansas State University Shamrock Zone

Since opening in 1968, Bill Snyder Family Stadium has been a cherished second home for generations of K-State Wildcat football fans. HOK designed a $52 million south end zone renovation, known as the Shamrock Zone, as part of K-State Athletics’ “Building Champions” initiative.

The project has transformed the stadium’s previously underused south concourse into a dynamic, fan-centric space that respectfully integrates with the facility’s rich heritage.

The renovation features a three-story south end zone club expansion with a new, fully covered walkway that completes the stadium’s enclosure. Enhancements to fan amenities include a new 13,500-sq.-ft. club,  24 new permanent concession points of sale and spacious restrooms. The third floor of the expansion houses office space for K-State Athletics.

The Shamrock Zone directly connects the stadium’s south end and Bramlage Coliseum—K-State’s indoor arena. On football game days, the club caters to fans occupying the Shamrock Zone’s premium seats, which include 318 club seats, 10 suites and 10 loge boxes. For men’s basketball games, the Shamrock Zone becomes an exclusive club for Ahearn Fund members. It’s also available for rent to host community and special events.

The club space is equipped with a full-service kitchen, an expansive bar and buffet area, and high, vaulted ceilings. Two massive 33’ x 13.5’ video screens and multiple flat-screen TVs ensure fans won’t miss a moment of the action.

Complementing the existing video boards at the north end of the stadium, new exterior video displays have been installed in both the southwest and southeast corners. A new ribbon board below the Shamrock Zone’s club level, a high-end sound system and an array of additional speakers have been introduced, further amplifying the game-day excitement for Wildcats fans.