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University of Wisconsin Camp Randall Stadium South End Zone Renovation

Madison, Wisconsin

The team designed a significant renovation to the venerable Camp Randall Stadium, a historic college football stadium on the University of Wisconsin’s campus dating back to 1917. The south end zone now offers Badgers fans access to an array of premium amenities and elevated game-day experiences.

HOK’s design balances the stadium’s storied history with contemporary aesthetics. Materials like limestone and terra cotta harmonize with the existing architecture, including the nearby 1930s-era UW Field House arena and the stadium’s board-formed concrete structure.

One of the main drivers for the project was to introduce an immersive premium product—one where fans can feel, smell and taste game day at Camp Randall. Before this, all premium seating was behind glass that separated fans from the game’s excitement and camaraderie. This new approach removes the barriers, bringing fans closer to the action.

The transformation replaced 6,000 bleacher seats in the south end zone with nearly 2,500 premium seats. This includes five hospitality clubs featuring indoor and outdoor spaces, enhanced food and beverage offerings and a climate-controlled environment.

A new east-west public concourse includes a covered, open-air beer garden that echoes Madison’s vibrant pub culture while offering clear field views.

Innovative field-level seating options include ledge seats and exclusive field loge boxes, each with access to a private bunker club. A sprawling 11,000-sq.-ft. club on the upper level offers direct access to a viewing deck overlooking the historic Field House.

A new terrace level emulates a lively tailgate atmosphere, complete with fixed and portable bars, concessions, outdoor seating, games and giant video screens so fans can stay connected to the action on the field. A 135-seat premium environment caters to or corporate clients, with comprehensive food and beverage service.

HOK, along with architect of record Berners-Schober and general contractor JP Cullen, led this design-build renovation.

95,000 sq. ft. / 8,825 sq. m.
2,472 seats
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