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Britney Goucher

Marketing Principal

As marketing principal based in Toronto, Britney leads marketing and business development efforts for HOK’s Canadian practice. Since joining HOK in 2017, she has helped build a collaborative team that works closely with market and discipline leaders to strengthen client relationships, shape pursuit strategies and win new work across Canada.

With more than 15 years in the AEC industry, Britney brings a well-rounded perspective shaped by her early career on the contractor side, with a strong understanding of how design decisions influence construction outcomes and vice versa.

She is driven by the belief that design is meant to be enjoyed, intuitive in how it’s experienced and enriched by moments of discovery. This perspective reflects HOK’s commitment to creating environments that feel cohesive and considered from every vantage point, whether from the sidewalk or within.

Major wins during her tenure include the Toronto Tempo Performance Centre, Ontario Power Generation Headquarters Relocation, and Laboratories Canada’s TerraCanada Advanced Materials Research Lab.

Britney is a member of HOK’s firm-wide marketing board, where she contributes to the firm’s marketing strategy and best practices.

Education

Mount Saint Vincent University
Bachelor of Public Relations

University of Toronto
Executive Program, Women in Leadership
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