AMC’s Theatre Support Center celebrates the company’s brand and mission of creating a powerful movie-going experience.
Previously located in a nondescript downtown Kansas City office building that segregated staff across multiple floors, AMC wanted its new headquarters to catalyze cultural change and celebrate its role in the entertainment industry.
As the building’s cultural and functional centerpiece, a central stairway system communicates AMC’s vision and values. These steps double as an office gathering space and multilevel theater, with digital media walls that stream news and the latest movie trailers.
The open office floor plan breaks down barriers and enhances communication. Supported by a wide range of meeting spaces, the office accommodates individual work and team collaboration. More than 17,000 square feet of whiteboard surfaces offer a backdrop for continuous brainstorming and idea sharing.
A graphic history wall spotlights the story of AMC’s growth, while bold splashes of red reinforce its brand. Digital media walls featuring company and industry news, custom movie-inspired graphics and iconic wall coverings based on old movie posters and an exterior glass pattern that mimics the vertical folds of a theater curtain communicate AMC’s stature in the film industry.