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HOK’s Interiors Group Publishes HOK Forward 2026: Wired for Beauty—Neuroaesthetics in the Built Environment

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True to Atlanta

Inspired by the BeltLine, an ambitious urban redevelopment project that is connecting Atlanta’s neighborhoods through a 22-mile loop of trails and parks, the team designed the arena’s new open concourses to create diverse social experiences.

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The move from a wall of suites to a 360-degree concourse mimics the BeltLine, with each stop along it infusing the arena with a unique experience or seating neighborhood.

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Atlanta craftsmanship is on full display throughout the arena, with warm wood detailing reminiscent of a concert hall, hospitality-inspired finishes, intricate tile work, and eclectic materials and textures.

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Atlanta Social is the heart of the building, with diverse premium options, a bridge bar, soft seating and access to a shared social space, responding to the way today’s fans want to engage with events and one another.

Atlanta Social is the heart of the building, with diverse premium options, a bridge bar, soft seating and access to a shared social space, responding to the way today’s fans want to engage with events and one another.

5/7

In collaboration with the Savannah College of Art and Design and a local gallery, the arena features a curated collection of local and regional artwork in the form of large-scale murals, paintings, sculptures and photography.

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Inspired by the BeltLine, an ambitious urban redevelopment project that is connecting Atlanta’s neighborhoods through a 22-mile loop of trails and parks, the team designed the arena’s new open concourses to create diverse social experiences.

1/7

The move from a wall of suites to a 360-degree concourse mimics the BeltLine, with each stop along it infusing the arena with a unique experience or seating neighborhood.

2/7

Atlanta craftsmanship is on full display throughout the arena, with warm wood detailing reminiscent of a concert hall, hospitality-inspired finishes, intricate tile work, and eclectic materials and textures.

3/7

4/7

Atlanta Social is the heart of the building, with diverse premium options, a bridge bar, soft seating and access to a shared social space, responding to the way today’s fans want to engage with events and one another.

Atlanta Social is the heart of the building, with diverse premium options, a bridge bar, soft seating and access to a shared social space, responding to the way today’s fans want to engage with events and one another.

5/7

In collaboration with the Savannah College of Art and Design and a local gallery, the arena features a curated collection of local and regional artwork in the form of large-scale murals, paintings, sculptures and photography.

6/7

7/7

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