Today’s rugby fans are among the world’s most passionate sports enthusiasts, and they have a growing appetite for engaging game-day experiences.
To generate ideas for enhancing the stadium experience for fans and athletes, HOK led a collaborative design exercise with four legendary rugby players. Jamie Roberts (Wales), Tim Visser (Scotland), James Horwill (Australia) and Danny Care (England) shared their ideas about the attributes of an ideal stadium and what inspires them as athletes and fans.
The input from these world-class players helped shape several new design concepts for the rugby stadium of the future.
Rugby Stadium of Tomorrow Design Exercise