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Rugby Stadium of Tomorrow Design Exercise

Rugby Stadium of Tomorrow Design Exercise
Today’s rugby fans are among the world’s most passionate sports enthusiasts, and they have a growing appetite for engaging game-day experiences.

To generate ideas for enhancing the stadium experience for fans and athletes, HOK led a collaborative design exercise with four legendary rugby players. Jamie Roberts (Wales), Tim Visser (Scotland), James Horwill (Australia) and Danny Care (England) shared their ideas about the attributes of an ideal stadium and what inspires them as athletes and fans.

The input from these world-class players helped shape several new design concepts for the rugby stadium of the future.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Engaging bench players: The bench could be actively linked with the entertainment system. When a coach selects bench players to enter the game, for example, their seats could light up and be featured on the video boards.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Positioning the stadium as a community asset: Designers can think about the venue as a vertical park in the heart of a city, an ad hoc meeting place or a hub of leisure activity.
Positioning the stadium as a community asset: Designers can think about the venue as a vertical park in the heart of a city, an ad hoc meeting place or a hub of leisure activity.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Today’s rugby fans are among the world’s most passionate sports enthusiasts, and they have a growing appetite for engaging game-day experiences.

To generate ideas for enhancing the stadium experience for fans and athletes, HOK led a collaborative design exercise with four legendary rugby players. Jamie Roberts (Wales), Tim Visser (Scotland), James Horwill (Australia) and Danny Care (England) shared their ideas about the attributes of an ideal stadium and what inspires them as athletes and fans.

The input from these world-class players helped shape several new design concepts for the rugby stadium of the future.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Engaging bench players: The bench could be actively linked with the entertainment system. When a coach selects bench players to enter the game, for example, their seats could light up and be featured on the video boards.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
Positioning the stadium as a community asset: Designers can think about the venue as a vertical park in the heart of a city, an ad hoc meeting place or a hub of leisure activity.
Positioning the stadium as a community asset: Designers can think about the venue as a vertical park in the heart of a city, an ad hoc meeting place or a hub of leisure activity.
Rugby Stadium of Tomorrow Design Exercise
Rugby Stadium of Tomorrow Design Exercise
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