Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
Wall graphics in Shiseido’s trademark red, like this quote from former Shiseido president Shinzo Fukuhara, help bring people together around the mission of “One Shiseido.”
2/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The Experience Design team used handmade brushstrokes to create wall coverings that reference the Japanese ink-painting of sumi-e and the artistry of makeup. Throughout the floors, scaled-up artwork and brand advertisements create an impactful, yet peaceful, experience.
3/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The clean lines of flexible displays bring a luxury retail experience to the workplace. Magnetic artwork offers quick changeability for new campaigns and products.
4/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
Curated lithographs of vintage Shiseido ads from the 19th and 20th centuries showcase the firm’s history and represent a lineage of over 140 years.
Curated lithographs of vintage Shiseido ads from the 19th and 20th centuries showcase the firm’s history and represent a lineage of over 140 years.
5/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The word "omotenashi" displayed in Japanese characters along the wall of the executive suite reiterate Shiseido's focus on hospitality.
6/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
Experience Design – Storytelling and Branding at Shiseido Americas
HOK’s Experience Design team worked hand-in-hand with the Interiors team to create custom artwork that honors the heritage of Shiseido, supports its vision for the future, and complements a minimal and sophisticated design.
1/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
Wall graphics in Shiseido’s trademark red, like this quote from former Shiseido president Shinzo Fukuhara, help bring people together around the mission of “One Shiseido.”
2/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The Experience Design team used handmade brushstrokes to create wall coverings that reference the Japanese ink-painting of sumi-e and the artistry of makeup. Throughout the floors, scaled-up artwork and brand advertisements create an impactful, yet peaceful, experience.
3/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The clean lines of flexible displays bring a luxury retail experience to the workplace. Magnetic artwork offers quick changeability for new campaigns and products.
4/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
Curated lithographs of vintage Shiseido ads from the 19th and 20th centuries showcase the firm’s history and represent a lineage of over 140 years.
Curated lithographs of vintage Shiseido ads from the 19th and 20th centuries showcase the firm’s history and represent a lineage of over 140 years.
5/6
Experience Design – Storytelling and Branding at Shiseido Americas
Experience Design - Storytelling and Branding at Shiseido Americas
The word "omotenashi" displayed in Japanese characters along the wall of the executive suite reiterate Shiseido's focus on hospitality.
6/6