Mike Goetz & Kay Sargent

This session argues that the hybrid office is dead—not because employees are returning to 2019 norms, but because the “some days in, some days out” approach is not the answer for many. Mike and Kay will discuss the purpose-driven workspace, highlighting why we gather in a workplace and shifting the focus from mandatory attendance to intentional magnetism. They will explore how to design environments that compete with the comfort of home by prioritizing high-impact collaboration and social capital over square footage.