“The design must allow employees and visitors to see, hear, feel and experience both the emotional and practical benefits of the Porsche brand from the moment they first see the building. HOK's design solution boldly and progressively captured our Porsche vision and aesthetic.”
Bringing together 450 Porsche employees from five divisions of the company, the facility serves as a new destination for partners, customers and car enthusiasts.
An estimated 30,000 guests are expected to visit the Porsche Experience Center (PEC) each year. By integrating a 1.6-mile driver track into the lower levels of the office building and weaving in subtle motor-sport-related cues, the design immerses visitors in the Porsche experience while demonstrating the unique capabilities of its sports cars. The track, which runs through the facility’s courtyard, includes six driving modules designed to demonstrate the capabilities of different Porsche models. Classic and modern Porsches are on display in a classic car gallery.
Visitors can see historic Porsches undergoing renovations with vintage German parts at the restoration center. In the design studio, customers can virtually create their dream cars with fully customizable options. Restaurant 356, named after the first production Porsche, offers diners a front row seat to the test track. The center also includes a driving simulator lab.
The contemporary, naturally illuminated office space encourages collaboration and creativity among Porsche staff. A 13,000-sq.-ft. business center features state-of-the-art conference rooms and event spaces.
The LEED Gold-certified building’s east-west exposures eliminate glare. The north-south curtain walls maximize natural light and minimize solar heat gain. Previously home to an automobile production facility, the former brownfield site was remediated as part of the development process. A green roof links the building to the landscape while providing insulation and reducing stormwater runoff. The parking area includes charging stations for Porsche’s electric vehicles.
Located adjacent to Hartsfield-Jackson Atlanta International Airport, the building and test track are prominent symbols of Porsche’s brand to passengers on arriving and departing flights. The facility is catalyzing new development in the growing aerotropolis.
260,000 sq. ft. / 24,160 sq. m.
26 acres / 10.5 hectares
Urban Land Institute Atlanta – Annual Awards for Excellence, Development of Excellence
ASID Georgia – Best in Show
ASID Georgia – Gold Award, Corporate Over 25,000 Square Feet
Construction Management Association of America, South Atlantic Chapter – Project of the Year
ENR Southeast – Best Projects Award, Project of the Year
Estimated EUI reduction from CBECS/AIA 2030 baseline
1 November 2016
“Porsche Cars North America Experience Center and Headquarters”
5 October 2016
“ULI Honors Porsche Experience Center and Headquarters as Development of Excellence Winner”
23 May 2016
“Porsche North America Experience Center and Headquarters”
11 May 2016
“HOK Incorporates 1.6 Mile Test Track Within Porsche’s Atlanta Headquarters”
7 December 2015
“ENR Southeast Names Porsche North America Experience Center Project of the Year”
26 August 2015
“Sculpture in Motion: Porsche Experience Center”
24 August 2015
“This Isn’t Just Any Office; It’s a Playground for Porsche Nuts”
22 June 2015
“Powered by Design Video: Todd Bertsch”
29 May 2015
“Inside Porsche’s Dramatic New Headquarters”
19 May 2015
“HOK-Designed Porsche North America Experience Center and Headquarters Celebrates Grand Opening”
13 May 2015
“Inside Porsche’s New Experience Center”
8 May 2015
“Porsche’s Incredible U.S. Headquarters Is an Amusement Park for Adults”
7 May 2015
“Porsche Opens North America Headquarters”