The 50-story, postmodern Trammell Crow Center opened in Dallas in 1985 as the city’s premier office address and has become an iconic part of the downtown skyline.
Over the past three decades, new development in Dallas’s central business district has created more of a pedestrian-oriented setting. Property owner J.P. Morgan Asset Management wanted to transform the tower into a mixed-use destination that would be a cornerstone for the neighboring Arts District.
HOK’s design of the tower’s first major renovation includes significant enhancements to the interior lobby, lower exterior and plaza. Key to the redesign is a new 50-by-80-foot glass and metal facade below the third floor that reaches out to Ross Avenue and floods the building’s lobby with daylight. The Flora Street entry’s solid facade has been converted into glass, and the ground floor of the Olive and Harwood Street corners was extended toward Ross Avenue to create space for upscale dining and retail.
Reorganizing the lobby, adding retail, upgrading amenities and activating the plaza has made the property a benchmark for downtown’s next phase of growth.
“With this historic investment, Trammell Crow Center will remain a vibrant and modern icon that inspires generations to come,” said Dallas Mayor Mike Rawlings.