HOK’s interior design for the Jacksonville Jaguars’ stadium transforms the venue into a flexible, year-round destination that deepens fan connections to the team and community.
The sun’s reflection off the St. Johns River casts a golden shimmer that echoes through warm metallic finishes, creating a radiant, coastal-inspired ambiance perfect for game day luxury.
At the heart of the design is a 360-degree concourse—four times wider than before—lined with destination bars, food markets and grab-and-go concessions that reduce wait times and keep fans close to the action. Premium clubs, suites and terraces offer curated fan experiences with bespoke materials, bold lighting and luxurious furnishings that elevate game days while honoring the Jaguars’ jungle spirit.
A lively bar and terrace blending mini golf fun with local flavors and vibrant sips.
The interiors celebrate Jacksonville’s natural and cultural landmarks, weaving the city’s identity into every detail. Rippled, reflective ceilings in lounges recall the St. Johns River and Atlantic coastline, while lighting sconces nod to the city’s historic streetlamps. Rounded design elements reference the rivets of nearby bridges and legacy shipyards. A palette of teal, dark blues, gold, bronze and warm wood finishes reinforces the team’s brand, while coastal-inspired patterns mimic the sea life found along Florida’s shores.
Noctural Jacksonville: where historic soul meets modern nightlife in a luxe, moonlit escape.
“By blending world-class amenities with a design rooted in Jacksonville’s culture, HOK’s interiors create a stadium that is more than a home for the Jaguars—it’s a civic destination that will inspire community pride and connection for generations to come,” said Daniel Herriott, director of design, interiors, at HOK.
The stadium’s flexible design can host everything from NFL games to concerts, soccer matches and international events. The seating bowl holds 63,000 fans and can expand to 71,500 for marquee games like the Florida-Georgia college football rivalry or large-scale concerts. 
Removable corner seating and fencing for field level suites and hospitality spaces allow the stadium to transform for soccer games and concerts. Integrated lighting and digital technology create distinctive atmospheres for each occasion. South-side clubs accommodate guests attending events at the adjacent Daily’s Place amphitheater, further expanding the stadium’s event capabilities.
Learn more about the Jacksonville Jaguars Stadium of the Future here.