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HOK’s Driftscape Drone Hotel Concept Wins Radical Innovation Award

Driftscape is an HOK drone-powered concept hotel inspired by human urge to wander.

Driftscape, a mobile, self-sustaining hospitality concept designed by HOK’s Toronto office, earned the grand prize in the 10th Annual Radical Innovation Award competition.

Through the use of drone technology, Driftscape allows guests to roam or touch down in diverse locations that were previously unattainable at traditional hotels. Inspired by the fundamental human urge to wander, Driftscape hotels are made up of several modular glass units for ease of construction and mobility. Components include the “Oasis,” featuring operational and community units with a food and beverage element, and the “Driftcraft,” a single volume guest room unit that provides 360-degree views to the outside world and is fitted for untethered excursions of two to three days. Driftcraft is designed to leave minimal impact on sensitive environments, preserving the integrity and authenticity of the experience.

HOK was one of two professional finalists that presented innovative concepts to a live audience of hospitality experts, designers, developers, investors and owners at the October 5 Radical Innovation Award event in New York City. The awards jury and audience posed questions designed to test each concept’s feasibility for future development. Audience members then voted for the idea they believed had the power to transform the hotel industry.

Driftscape from a unique, terraced mountain vantage point

We strived to think of what could be in the future based on our research, insight and experience. Our vision was guided by Jules Verne-inspired iconography, combined with 21st-century technology. By reimagining current technology, we have devised a concept that could be built in the foreseeable future.

“Driftscape meets growing market demand for authentic, immersive experiences with a concept that is entirely new and original,” said John Hardy, CEO of the John Hardy Group and founder of Radical Innovation. “The audience was won over not only by the romance of the idea, but the amount of research supporting its feasibility.”

As grand prize winner, HOK earned the opportunity to have the Driftscape idea further developed in the marketplace.

Detailed conceptual plans for the self-contained components of Driftscape

Radical Innovation’s annual competition challenges the hotel industry to advance progressive thinking in design and operations. Finalists were selected by a jury of top hospitality executives and design experts from a pool of entries representing more than 20 countries. Final concepts were chosen based on creativity, design quality and potential to impact the industry.



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