HOK’s Jeff Lancaster will present at the 2025 SEGD Wayfinding + Placemaking Conference, speaking on revitalizing stadium experiences through environmental graphic design.
The session will explore how HOK transformed Seattle’s Lumen Field through the lens of experience design—using placemaking, branding and storytelling to elevate the fan experience.
Join Jeff’s presentation on April 23 at 10:30 AM PT.
Speakers
Jeff Lancaster
Jeff is the creative director for HOK's Experience Design group.
Date & Time
Apr 23, 2025
10:30am
Location
Mandalay Bay Convention Center, Islander Ballroom – Salons F and G
Las Vegas