As competition intensifies in the hospitality and leisure market, hotel branding has become an important tool for engaging guests and creating unique experiences. The goal behind Radisson’s rebranding in North and South America was to revamp the hotelier’s visual identity, guest enjoyment and product design within its public spaces.
HOK’s brand standards create a thoughtful expression of contemporary hospitality that equips Radisson with a cost-effective, cohesive design vocabulary for its amenity spaces.
Inspired by the Danish cultural concept of hygge—a state of being that fosters feelings of wellness, simplicity and meaningful connection—the design approach creates a comforting aesthetic through the use of natural materials and delightful details. Artistic elements add a touch of whimsy.
The clean Scandinavian aesthetic, combined with locally sourced “home” comforts, provide a modern but understated experience. Public spaces flow into each other seamlessly in a way that is intuitive to guests’ needs.