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Arash Farbahi Joins HOK’s Leadership Team in Canada as Marketing Principal

Arash Farbahi, OAA, MBA, LEED AP, EDAC, is the new marketing principal for the firm’s offices in Toronto, Ottawa and Calgary.

As marketing principal for HOK in Canada, Farbahi is responsible for the strategic direction of the firm’s marketing, business development and communication activities across its offices in Toronto, Ottawa and Calgary. As a member of the leadership team in Canada, he works closely with the firm’s other leaders to develop new relationships while serving clients in key markets. Over the past two decades, Farbahi has been involved in significant projects in Canada, the U.S. and globally across the justice, government, healthcare, education, commercial and sports sectors.

“We’re thrilled to have Arash join our Canadian leadership team,” said Paul Gogan, AIA, OAA, managing principal for HOK in Canada. “He has strong relationships in the architecture and design community. He brings a strategic approach to his work and shares our vision for delivering great planning and design projects that will enable our clients to thrive.”

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