Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group.
Caroline Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.
“We’re pleased to have Caroline join our team,” said Dan Meeker, HOK’s director of operations for Experience Design. “She shares our passion for using space to tell powerful stories for all types of organizations, and will play an integral role in the global growth of our practice.”
“HOK’s Experience Design group is devoted to fostering imagination and creating authentic branded experiences that are seamlessly integrated into space,” said Hinrichs. “This new role gives me the opportunity to work across building types and geographic locations to share the benefits of experiential design with all types of potential clients.”
Hinrichs has a Bachelor of Arts degree in Liberal Arts from Colorado College. She is active in community and industry organizations, including the Society of Marketing Professional Services, Commercial Real Estate Women, Society for College and University Planners, and Society for Experiential Graphic Design.