“The room design is the first of several initiatives we are taking to strengthen our product.”
Our approach for this “next generation” of guestroom standards was to extend the design beyond just appearance and aesthetics and redefine the experience of Delta’s customers.
To begin the process of designing a cost-effective, consistent brand that would appeal to a wider range of business clientele, HOK’s hospitality team led an in-depth branding exercise that identified Delta’s vision.
Delta’s Canadian pride and strong connection to its communities became the inspiration for the concept, design approach, materials, furniture and manufacturers.
HOK’s team began with palettes derived from the western, central and eastern regions of the Canadian landscape. The team applied these colors according to the context and location of the properties. This “kit of parts” approach maintains brand consistency by using unified furniture, finishes and lighting selections while minimizing the “cookie cutter” effect.
The room design’s four key takeaways for customers are integrated, stress-free convenience, connectivity, control and simple comfort.
Delta’s new hotel brand image is a clear, cost-effective repositioning statement within the Canadian market. It is being applied to renovated properties and new hotels.
Association of Registered Interior Designers of Ontario (ARIDO) – Award of Merit