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We create exceptional environments that meet our clients' most complex design challenges.

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We care about serving our clients, enriching lives, improving communities and protecting our natural environment through design.

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60+ Years of Design + Innovation

A New Era for SMU Sports and Events

Southern Methodist University Moody Coliseum Renovation and Expansion
Dallas, Texas, USA

“It hasn’t lost any of the old charm, but everything is new. That’s what makes it so great.”

Larry Brown
Head basketball coach, Southern Methodist University

The renovation of Moody Coliseum transformed this iconic venue into a state-of-the-art collegiate sports arena for SMU’s basketball and volleyball programs while preserving its rich history and traditions.

HOK’s Experience Design team created a system of interchangeable exhibits throughout the venue’s concourses and alcoves. The displays offer a comprehensive introduction to SMU’s athletics while sharing information about campus life, donors and athletes.

The wide range of graphics appeal to multiple generations while evoking a sense of pride for past and current successes. Integrating artifacts, artwork and more than 300 historic images pays homage to Moody Coliseum’s storied past.

To enhance the game-day experience for Mustang fans, the Experience Design team also developed environmental graphics for new hospitality spaces including club seating, loge boxes and private suites.


LEED Silver


167,000 sq. ft. / 15,515 sq. m.
7,000 seats


Facility Programming
Graphic Design
Interior Design 


23 February 2014
“Mark Cuban: Sports Marketing and What I Learned From SMU Basketball This Week”
Blog Maverick

22 January 2014
“Moody Coliseum Reopens”
The Daily Campus

3 January 2014
“Newly Renovated Moody Coliseum Ready for Grand Opening”
Dallas Morning News