“It hasn’t lost any of the old charm, but everything is new. That’s what makes it so great.”
HOK’s Experience Design team created a system of interchangeable exhibits throughout the venue’s concourses and alcoves. The displays offer a comprehensive introduction to SMU’s athletics while sharing information about campus life, donors and athletes.
The wide range of graphics appeal to multiple generations while evoking a sense of pride for past and current successes. Integrating artifacts, artwork and more than 300 historic images pays homage to Moody Coliseum’s storied past.
To enhance the game-day experience for Mustang fans, the Experience Design team also developed environmental graphics for new hospitality spaces including club seating, loge boxes and private suites.
167,000 sq. ft. / 15,515 sq. m.