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We create exceptional environments that meet our clients' most complex design challenges.

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60+ Years of Design + Innovation

Iconic Retail on the Waterfront

Marina Mall
Doha, Qatar

The design of Marina Mall supports Doha’s vision for a vibrant, community-oriented lifestyle for the Lusail waterfront development and its 19 mixed-use districts.

The design is inspired by the natural forms created when water and land meet. Five interconnected retail islands link the mall into the landscape and back to the water. A body of water running throughout the center of the scheme guides the visitor through the mall, leading to the marina. Internal waterfalls visually connect the different levels. The spaces between the five pebble-shaped islands are carefully landscaped, creating a series of green spaces.

The three-story mall includes cinemas, spa facilities and restaurants with terraced dining overlooking the marina. Smaller pods embedded in the landscape around the mall animate the threshold between the mall and the marina. These pods house additional retail space, exhibition spaces and entertainment areas.

Marina Mall’s complex, sculptural form was made possible by the team’s use of parametrics: scripting, digital simulation and modeling that enabled them to explore, generate and control complex architectural shapes. Combining parametric design techniques and building information modeling (BIM), the design team created a fully coordinated, complex architectural shape in a short timeframe. Using custom-optimized scripts offered efficiencies in speed and improved cost effectiveness, allowing the team to create an iconic design within strict cost and construction parameters.

Sustainable design strategies should enable the project to achieve a QSAS 5 rating, equivalent to LEED Platinum. 



1.07 million sq. ft. / 100,000 sq. m.


Interior Design
Landscape Architecture
Sustainable Consulting 


Retail & Leisure International – Highly Commended


Square meters of solar panels 


Net-to-gross energy efficiency


Reduction in water use compared to QSAS baseline


Reduction in energy use compared to QSAS baseline



1 August 2014
“A Strong Sense of Community”

8 March 2013

“Designing for Climate Change”
Boutique Design

8 November 2012
“HOK Designs New Mall in Doha”
World Architecture News