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8 April 2014

HOK’s Alana Okun Divulges Tips for Choosing Artwork in Hotels

ReceptionLodging Magazine offers advice to design professionals sourcing art for hotel properties.

“Whether it’s the architectural pattern on hallway carpeting, digital graphics illuminated on columns in the lobby, screen-printed calligraphy on wallpaper, or framed portraits created by a local painter, art is integral to the aesthetic of a hotel. It can add value, tell a story, differentiate the property from competitors, and change a guest’s experience for better or worse, according to art consultants and interior designers.”

“‘Every hotelier is trying to draw people into their hotel, whether they are coming to stay or have a meal in one of their hotel restaurants,’ says Alana Okun, senior interior design professional with HOK who is overseeing a project with the Marriott Marquis Washington, D.C., set to open in May. ‘It used to be about just getting something on the wall, but that’s changing. [Hotels] are putting much more thought into it. It needs to feel different and special.’”

“Set your parameters: These include your budget, timeframe, project scale, and a list of those designated to make final decisions, Okun says, adding it’s important to have a basic idea of how much art you need in your space and where it’s going to be placed. This will avoid mishaps like putting art near a fire alarm.”