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1,600 people in 24 cities living 4 values for 1 goal:
To use design to help our clients succeed.

We create exceptional environments that meet our clients' most complex design challenges.

We inspire people through our work by expressing timeless cultural, organizational and personal values.

We connect people and place with ideas that come from many minds and imaginations.

We care about serving our clients, enriching lives, improving communities and protecting our natural environment through design.

We are a global architecture, design, engineering and planning firm.

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A Sustainable Retail Prototype for the Middle East and Beyond

The Change Initiative Store
Dubai, United Arab Emirates

“Buildings are a prime example of how human systems integrate with natural systems. The Change Initiative efficiently uses our natural resources to make an immediate, positive impact on our planet, which will tremendously benefit future generations to come.”

Rick Fedrizzi
President, CEO and Founding Chair, U.S. Green Building Council

This store in Dubai is a prototype developed as the first of 25 retail shops to be rolled out across the Middle East, Europe, Asia and the US.

The Change Initiative is Dubai’s first retail destination to sell only sustainable products and services.

The stylish, sustainable living solutions displayed in the renovated two-story store include products related to energy conservation, waste management, organic food and various lifestyle items. The store serves residential consumers on the ground floor and commercial and institutional organizations on the floor above.

HOK created a customer learning journey based on four core zones: energy, water, waste and household. The design team layered this journey with a branding and organizational strategy for space organization, merchandising and graphics. The vibrant, contemporary design demonstrates that sustainable materials do not need to have a rustic appearance.

The space integrates learning lounges, interactive zones, training areas and model mock-up home and office facilities.

Achieving 107 out of a possible 110 points, The Change Initiative is the highest-scoring LEED for Commercial Interiors Platinum project in the world.

LEED CERTIFICATION

LEED-CI Platinum

SIZE

34,000 sq. ft. / 3,160 sq. m.

SERVICES

Architecture
Interior Design
Landscape Architecture
Sustainability Consulting 

AWARDS

Middle East Commercial Interior Design Awards – Sustainable Initiative of the Year

Middle East Lighting Award – Best Retail Project

#1

World’s highest-scoring LEED Platinum commercial interiors project

122

Number of solar panels 

42%

Reduction in lighting power density

39%

Reduction in total energy use

30%

Reduction in water use 

 

NEWS

1 August 2013
“Dubai’s LEED Platinum Change Initiative Building Declared the ‘World’s Most Sustainable Commercial Building’”
Inhabitat 

23 July 2013
“Sustainable Retail Prototype Opens in Dubai”
GreenSource

15 July 2013
“Change Initiative Hailed as World’s Most Sustainable Building”
Gizmag 

19 June 2013
“Dubai Store Dubbed ‘World’s Most Sustainable Building’”
Green Prophet 

16 June 2013
“World’s Most Sustainable Building Can Now Be Found in Dubai”
Gulf News