“It’s great to be able to have owners and developers come into this space and see how serious we are about design. As people walk through here they can understand the culture of the company. This building feels like Starwood.”
HOK’s workplace specialists led interviews and site observations to develop an understanding of Starwood’s work processes. Based on this research and industry benchmarks, the design team established space standards for workstations, offices, shared spaces and support areas. The standards create new space efficiencies while improving collaboration and flexibility.
The headquarters provides a welcoming environment for visiting executives from its nine hotel brands. The space communicates Starwood’s values while preserving its individual brands.
The headquarters features model rooms for Starwood brands including W, St. Regis, Sheraton, Aloft and others. It also has executive offices, a conference center and design studios where Starwood can develop and refine new concepts with franchisees.
The design uses sustainable materials to create open spaces with lots of natural light. Energy-conserving LED and CFL lighting was installed, along with recycled carpet, FSC-certified woods, low-VOC finishes and water-conserving plumbing fixtures. Compared to its previous office, Starwood expects to decrease energy use by up to 25 percent and water consumption by 40 percent.
LEED Certification anticipated
270,000 sq. ft. / 25,100 sq. m.
Estimated reduction in water use
15 October 2012
“Starwood Turns New HQ into Brand Showcase”
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