Alibaba Pictures, a subsidiary of Alibaba Group and a leading Chinese film company, opened its first U.S. office in downtown Pasadena’s Playhouse Plaza office building to increase its proximity to Hollywood and the center of the American film industry. The company needed a vibrant, flexible workplace that would promote creativity while helping employees from Alibaba’s other subsidiaries feel welcome and productive during their visits to Southern California.
Our design provides a wide range of settings for private and collaborative work. The front-of-house space can be subdivided to provide varying degrees of privacy and confidentiality for daily tasks. The office also accommodates an expansive party area for celebrating film premieres.
To celebrate Alibaba’s brand, the design incorporates authentic materials and references to Chinese culture throughout the workplace.
With a nod to Alibaba’s emphasis on health and well-being, HOK’s team designed the multipurpose area to serve as both a screening room and as a tai chi studio where staff can rejuvenate and practice wellness.
8,700 sq. ft. / 810 sq. m.