The building is on the University of Arizona’s research campus in Tucson.
IBM’s scalable computing landscape is presented with the three mountain ranges that define the region’s desert landscape. Digital output for custom-created murals printed to various media supports the scalable computing landscape theme.
Each display uses original artistic collages and visual metaphors to integrate computing and the desert environment. These visual experiences create storytelling opportunities that build interpersonal chemistry between staff and customers and foster memorable experiences for visitors.
11,300 sq. ft. / 1,050 sq. m.