Designed to guide tens of millions of passengers to their destinations while blending into the existing airport aesthetic, the new wayfinding system at Gatwick International Airport is functional and sleek.
By engaging customers at all decision points, the team simplified the travel experience while avoiding the information overload that would create distractions in an already challenging environment.
Flexible advertising systems provide additional benefits to Gatwick.
2.75 million sq. ft. / 258,000 sq. m.
Signage + Wayfinding