“This thriving, productive space enables our team to provide superior support to our front lines—our theaters—so we can deliver the best possible experience to our guests.”
The space celebrates the film industry and reflects AMC’s unique brand attributes and innovative products.
In addition to branding the space, the Experience Design group developed creative concepts and distinct points of interest to celebrate AMC’s story. A graphic history wall spotlights the story of AMC’s growth, while bold splashes of red reinforce its brand. Digital media walls featuring company and industry news, custom movie-inspired graphics and iconic wall coverings inspired by old movie posters communicate the vision and impact of the movie industry.
Collaboration between the Experience Design and architectural team led to unique solutions including a custom silkscreen pattern on the exterior glass that resembles the vertical folds of a movie curtain.
Based on the continuous evolution of the industry and AMC’s brand, the team designed the space to be fully adaptable through static displays and graphics that are as timeless as AMC’s name.
120,000 sq. ft. / 11,150 sq. m.
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