HOK-Designed Premium Options Sell Out at University of Notre Dame Stadium
Sports Business Journal featured Notre Dame’s Campus Crossroads project, a comprehensive building initiative that repositions the school’s legendary football stadium as a year-round hub for academics, athletics and student life.
HOK, a consultant to architect of record S/L/A/M Collaborative, provided design services for the sports, recreation and hospitality components of the project. Though the stadium doesn’t open until the fall of 2017, the project is already having an impact on sales.
“Sixteen months before Notre Dame Stadium opens for the 2017 season after a $400 million renovation, the school has sold nearly all of its roughly 3,000 new premium seats that will largely pay for the extensive upgrades.
“The university is introducing a high-end game-day experience for its biggest donors and longtime season-ticket holders for the first time in the storied history of Notre Dame Stadium, which opened in 1930. New club seats and loge boxes will top the sidelines, supported by indoor hospitality spaces. The project, designed by HOK, is the second most expensive in college sports behind Texas A&M’s massive $485 million makeover of Kyle Field.
“The sales campaign started in July 2014. As of late April, Legends, Notre Dame’s sales agency, had sold all 68 loge boxes and two-thirds of the 2,100 indoor and outdoor club seats, said Mike Behan, the group’s vice president of sales.
“To date, 1,600 appointments have been made at Crossroads Experience, the preview center manned by Legends inside Joyce Center, Notre Dame’s basketball arena. The preview center contains touch-screen technology and mockups of the clubs and four-seat and six-seat loge boxes, as well as a closing room for signing premium-seat deals.”
“At Notre Dame, for their investment, premium-seat buyers enjoy exclusive amenities such as all-inclusive food and drink and in-seat waitservice, plus ticket priority for bowl games and Shamrock Series neutral-site games. The loge boxes include movable chairs, table space and personal tablets.”