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20 January 2016

Randa Tukan Discusses Top Trends in Hospitality Design

Marriott Marquis, Washington DC

BD+C Magazine explores eight trends that are helping the hospitality sector attract more customers and hold on to them longer.

Champagne Suite_Livingroomstaircase

The hospitality sector is constantly searching for the “next hot format, cool design flourish, or quirky amenity that will click with patrons, especially younger customers.”

Here is a glance at what’s trending in hospitality design:

1. Lobbies take center stage.

2. A brand for every personality.

3. The line between hotels and homes blurs.

4. Leaning toward technology.

5. Food and beverage is the new revenue stream.

6. Restaurants cut back on extravagance.

7. Fine dining goes down market.

8. Food service is integral at entertainment venues.

“‘Everything is so driven by demographics and human behavior,’ observed Randa Tukan, director of interior design for HOK in Canada. ‘Hotel chains are trying to slice and dice the market in so many ways.’ The irony is that the coveted Millennials have shown little, if any, brand loyalty… Branding is as much about hoteliers’ ability to sell franchises as it is about market delineation. HOK’s Tukan agrees: ‘The chains can argue they aren’t competing against themselves.’”

“There is a blurring of the lines between hotels and homes, said HOK’s Tukan. Luxury suites, which are becoming more common in full-service hotels, provide affluent guests with home-like experiences, albeit with a steep price tag. One HOK project, the Mandarin Oriental in New York, includes suites that go for $28,000 a night.”

The New York Palace - Jewel Suite