Luxury and Sustainability Can Coexist in Hotels, Writes HOK’s Randa Tukan
Sustainability in hotels is not just an operational issue but has a major impact on the guest experience.
“Hospitality research has consistently shown that guests expect hotels to be sustainable… and brands are responding accordingly,” writes Randa Tukan, IDC, LEED AP BD+C, director of interior design for HOK in Canada. “There are numerous opportunities for environmentally friendly interventions that can directly and positively affect the guest experience.”
“But it’s guest engagement and behavior that are really the next frontier of energy performance. Not everything can be automated, so we’re seeing more feedback dashboards that can be installed in a hotel lobby, for example, to inform guests in real time how their behavior impacts building performance. It’s called the ‘Prius Effect’ – people will modify their behavior when they can see the immediate impact.”
“On the softer side of hospitality, we have seen a significant increase in sustainable options for hospitality interiors such as sun shading devices manufactured with design-reflective backings to help reduce solar heat gain. Carpet and fabric manufacturers have developed sustainable product lines that are appropriate for hospitality applications.”
“Luxury is an enriching personal experience, allowing time for reflection and personal encounters with people, nature, architecture, art and environment. Food, social and cultural experiences must link to geographic locations. It is about combining old-world craftsmanship and sophisticated design.”
“Luxury is quality. Quality is longevity. Longevity is sustainability.”